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National Alliance
Presentation
Given at AAAM
Audience Development for All Museums
Carolyn Adams & Associates builds collaborations between museums and their communities, increasing attendance, volunteers, members and donor cultivation around exhibitions, programs and special events in multiple, multicultural communities.
We also develop support groups around collections, which supports a museum’s educational mission.
We specialize in coaching for executive directors interested in a long-term relationship with diverse communities; guiding trustees in targeted inclusion strategies for long-term planning; training internal and external constituencies (museum and volunteer staff) in audience development, cross-departmental work groups, new audience recruitment and retention, retention of traditional audiences, donor cultivation and fundraising; and programming and event opportunities for new audiences, stakeholders and the general public.
Using proven systems and methodologies, we will help you build partnerships with new and emerging markets, enhance customer service, increase attendance, and attract volunteers, members and stakeholders.
Benefits to a museum:
§ More visitors seeing exhibitions, programs & the permanent collection
§ Museum has a better long-term relationship with diverse constituencies who are being served
§ Broader, diverse community support for the museum’s educational programs
§ More visitors in the galleries
§ More volunteers
§ More children & families attending Family & Youth Educational Programs
§ More members
§ More donors
Benefits to a consumer-driven business:
§ Access to new audiences
§ Executive Training Program sponsorships
§ Exhibition-driven marketing access
The industry's museum
marketing professional resource
Do you want better long-term
relationships with diverse constituencies?
Do you want more members?
Do you want to increase your revenue potential?
We can help. We have a proven track record with success in audience development.
Copyright 2008 Carolyn Adams & Associates
